Find out about your audience
How to find out about your audience?
Analyse demographics, responsibilities, age, education,
these are some of the aspects with which audience can be found and analysed
effectively and also the general hobbies interests of the target audience can
help and also keep in mind while presenting whether this is a mandatory meeting
and they have willingly come to participate.
Keep in mind what are some of the main challenges and issues
those people are facing.
Determine some relevant solutions that can help them
overcome the challenges.
Have some one liners in your presentation to attract their
attention and break the monotony of your subjective talk.
and also keep their level of understanding in mind so that
we do not talk beyond their understandability on that particular topic.
While analysing the demographics, you will come to know what
kind of personalities you're addressing in the audience quick thinkers,
decisionmakers, quiet or loud groups are attentive or just sitting for the sake
of their attendance.
Then think about the pitfalls the target audience can find
in your speech.
If you prepare on this, then you can develop counter
arguments very easily.
And also prepare yourself about the objections and the
questions that can be raised relatability and connectedness with the audience
is very significant. So to connect with the target audience, you need to
prepare, prepare and prepare.
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