Effect of AI on social media
Social media has also been significantly impacted by artificial intelligence (AI), which has surely transformed many other businesses. While some contend that AI has improved content personalisation and the user experience, others think it poses serious privacy problems and spreads false information. The capacity of AI in social media to give people a more individualised experience is a benefit. AI algorithms can filter information in accordance with user preferences by studying user data, creating a more interesting and tailored feed. Additionally, by giving prompt answers to questions, chatbots powered by AI have enhanced customer service and increased consumer satisfaction. However, privacy issues are also brought up by the use of AI in social media. There is a chance of misuse or unauthorised access when access to enormous amounts of user data is available. Furthermore, by only displaying users content that supports their own opinions, the algorithms utilised by socia